Building Stronger Communities

Bath Tissue Purchases Help Build
Sustainable Communities

Recently, buyers of Lotus^® Moltonel^® and Lotus^® Soft Embo^® bathroom tissue were doing more than just restocking their bathroom supplies. They were helping improve living conditions for underprivileged children.

It was part of a collaboration between Georgia-Pacific EMEA (Europe, Middle East and Africa) and SOS Children’s Villages in Belgium, France and Finland. SOS Children’s Villages is a nongovernmental, social development organization that helps needy children shape their own futures and is active in 132 countries worldwide.

• Purchases of Lotus Moltonel in Belgium raised more than 40,000 Euros (approximately $58,000) to fund toilets and sanitation facilities for two schools in Kinshasa, Democratic Republic of Congo.
• Consumers who bought Lotus Moltonel in France raised about 40,000 Euros (approximately $58,000) to provide drinking water and build sanitation facilities for the SOS Children’s Village in Tulear, Madagascar.
• Buyers of Lotus Soft Embo bath tissue in Finland helped donate 20,000 Euros (approximately $29,000) for construction of sanitary facilities at the new SOS Children’s Village in Tampere, Finland.

The on-pack promotions have been a success for both SOS Children’s Villages and Georgia-Pacific.

“I am delighted that we are fulfilling the social dimension of sustainability through our brand that represents how highly Georgia-Pacific values the importance of hygiene,” says Joerg Biebernick, category general manager and vice president – bath tissue/EMEA. “Since launching the operation, we have seen an increase in market share for Lotus Moltonel and increased sales for Lotus Soft Embo, making it a winning situation for all parties.”