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Company Overview

History - 21st Century


2000

Acquired Fort James Corp. and its consumer brands Brawny®, Quilted Northern® and Dixie, becoming the world's leading manufacturer of tissue products. GP sales in 2000 totaled $22 billion. Marked 10-year partnership the St. Croix International Waterway Commission with release of 750 adult Atlantic salmon into Maine's St. Croix river. Recognized by the Atlanta Chamber of Commerce for the best business-school partnership; GP employees tutored and mentored 300 children at inner-city M. Agnes Jones Elementary School.

2001

Began a major marketing effort to present consumer-oriented image to the public. Merged The Timber Company, a separate operating group of Georgia-Pacific, with Plum Creek Timber Company. Sold 368,000 tons of commercial tissue capacity to Svenska Cellulosa Aktiebolaget and a portion of pulp and paper assets to Domtar, Inc. Spearheaded a fundraising effort among Atlanta CEOs to help restore historic Ebenezer Baptist Church, once led by the Rev. Martin Luther King, Jr.

2002

Georgia-Pacific celebrated 75th year in business. Sold 60 percent of Unisource Worldwide subsidiary to Bain Capital Group. Observed 20th year participating in Salvation Army Angel Tree Program.

2003

Introduced enMotion™ automated touchless paper towel dispensers. Captured several prestigious marketing awards for the Brawny and Angel Soft brands. Sold most short-line railroads to Genessee & Wyoming, Inc. Sponsored the 9th Annual Kyle Petty Charity Ride Across America, which raised more than $500,000 to help create a camp for kids with incurable illnesses. Total 2003 sales of more than $20 billion.

2004

Sold building products distribution business and non-integrated pulp operations. Reduced debt by nearly $2 billion. Sold a 137-acre waterfront mill property in Bellingham, Wash., to the city for redevelopment into a bayside neighborhood. Donated truckloads of bath tissue, paper towels, and disposable cups, plates and cutlery to Floridians battered by four successive hurricanes. Helped repair dozens of homes for low-income elderly and disabled through a partnership with Rebuilding Together and the PGA Grand Champions Tour.

2005

Announced a 10-year marketing alliance with Walt Disney Parks and Resorts. Received the prestigious Catalyst Award for recruitment, development and advancement of women. Donated 38 acres of scenic northern California coastal property - formerly part of a GP sawmill - to the city of Fort Bragg. In a $21 billion transaction, Georgia-Pacific was acquired by Koch Industries and became a privately held, wholly owned subsidiary, continuing to operate from its Atlanta headquarters.

2006

Georgia-Pacific acquired Insulair Inc., a privately held manufacturer of premium insulated paper cups and lids. Angel Soft® toilet paper was launched in Mexico. The building products division introduced the innovative Plytanium® DryPly™ plywood. GP announced the installation of two through-air-dried (TAD) machines, which increase the company's production of premium tissue products, including Brawny® and Quilted Northern®. Six facilities in the U.S. and Europe reached one million hours with zero lost-time incidents. For the third year in a row, G.I. Jobs magazine named Georgia-Pacific as one of the top "military-friendly" employers. Georgia-Pacific Bucket Brigade program was launched to financially support volunteer and small town fire units in GP communities across the U.S.

2007

The Excellence Ireland Quality Association (EIQA) awarded Georgia-Pacific's Ireland facility top marks in product quality and hygiene, and a select "Q-Marks" award for continuously making better products and delivering improved services to customers. Harmon Associates, expanded into plastic and metal waste recovery and recycling, and also grew in South America with the acquisition of certain assets of Future Fibers Inc. The Color-Box® business wins a prestigious gold award, at the National Paperboard Packaging Competition for its package designed for General Electric's NIGHTHAWK™ Blue-White Light Automotive Headlamp. Georgia-Pacific corrugated manufacturing operations were certified by the Sustainable Forestry Initiative® Program. The enMotion® Impulse™ 8 towel dispenser won the Product Innovation Award at the International Sanitary Supply Association's (ISSA) tradeshow, marking the third consecutive year the commercial business was recognized for its innovation.

2008

DensArmor Plus® Abuse Guard® paperless interior drywall was selected as one of the "Top Green" products of 2007 and also received GREENGUARD® certification for its mold-resistant qualities. Employees at the Leaf River and Monticello, Miss., facilities were recognized for sites certified under the Wildlife at Work program, sponsored by the Wildlife Habitat Council. The company launches its Green by Design™ concept, to share the benefits and environmental impact of GP's away-from-home solutions directly to large commercial product distributors and end-user customers.The Savannah, Ga., gypsum plant completed a $100 million expansion project. Professional Builder magazine selected Nautilus™ Wall Sheathing panels and XJ 85™ Wood I Beam™ joists among "the most significant new products" for the year. The Consumer Products group joined the SmartWaySM Transport Program. GP launches Quilted NorthernUltra Plush®, the first three-ply bath tissue in North America. The SmartStock® Ultra Cutlery Dispenser & Carousel awarded the Product Innovation Award at the International Sanitary Supply Association's (ISSA) INTERCLEAN tradeshow. enMotion® brand added cool to its resume with the introduction of its new spokeperson, Mo.

2009

Georgia-Pacific's consumer products retail business recognized by Walmart, as Supplier of the Year for the Consumables Division. The company launched EasyNap™ Jr., the smallest addition to the EasyNap napkin dispenser line. Consumer Reports magazine rated Quilted Northern Ultra Plush® bath tissue the best overall product among major brands. The enMotion>® line of touchless towel dispensers introduced enMotion® with Lotion towels that release lotion when applied to wet hands. Harmon Associates changed its named to GP Harmon Recycling. Southwest Airlines switched from Styrofoam to GP Professional's Insulair® cups, stocking its planes with more than 1.7 million Insulair cups each month. Georgia-Pacific earned the Sustainable Forestry Initiative's® 2009 President's Award. The U.S. Environmental Protection Agency (EPA) named Georgia-Pacific Consumer Products and Schneider National as 2009 winners of the SmartWaySM Environmental Excellence Award. Since 2006, total grants issued by the Georgia-Pacific Bucket Brigade reached the half-million dollar mark.

Brawny towels

Brawny® is one of the strong consumer brands GP gained in the Fort James acquisition.

enMotion, hands-free towel dispenser
The away-from-home business introduced the hugely successful enMotion® hands-free towel dispenser and Easy Nap napkins and dispensers for commercial customers.
Insulair Cups
GP's triple-layer Insulair® cup keeps liquids hot - up to 17 minutes longer than the competition - while its built-in corrugated sleeve keeps the exterior cooler to the touch.
Winning Package Design
The Color-Box¨ business wins an award for its package designed for General Electric's NIGHTHAWKŞ Blue-White Light Automotive Headlamp.
Quilted Northern
Consumer Reports magazine rated Quilted Northern Ultra Plush® bath tissue the best overall product among major brands
EasyNap™ Jr.
EasyNap™ Jr.